AI Brand Voice Architect

You’ve probably already said one of these: “Our AI copy doesn’t sound like us” or “Everything we publish reads like a different company wrote it.” You’re right: your brand is sounding less and less like, well, your brand.

I write the rules that fix that. Actual rules — not vibes — that people and machines can use. Then, I set up the AI tools your team already uses to follow them, so the first draft comes back close enough to send.

Let’s get started

Open notebook with handwritten red edits on a printed text about avoiding excessive adjectives and being concise, next to a pen and mug. A computer monitor displays instructions to generate a paragraph and rewrite a sentence about filtered sunlight through leaves.

What you get

Not a mood board. Rules someone can apply on a Wednesday. For example:

  • Every page carries one countable, physical detail. "10,000 cocoons," not "exceptional craftsmanship." If a photographer couldn't shoot it, it isn't doing the work.

  • Every CTA is a verb plus its object, two or three words. "Explore the collection." "Order swatch." "Upgrade your ritual." Never a sentence.

Plus the unglamorous-but-necessary half that makes it usable: product names, trademark rules, glossary, tone by audience, and punctuation refreshers for the people who don't write for a living but write anyway.

Why not Jasper or Writer?

Jasper, Writer, Grammarly and Acrolinx all sell brand voice governance, and they’re good at what they do — punctuation, banned words, capitalization, readability scores. Mechanical rules, enforced consistently.

Every one of them opens by asking for your brand guidelines. That document is the thing you don't have and they can’t create. They’re the container. I help you decide what goes in it.

Why not an agency?

An agency assigns an account person, a project manager, and a junior writer — and bills you for all three (and maybe 10 more who don’t exist). None specialize in pulling style rules out of a client's edits, diagnosing why a sentence was rejected, or turning that reason into a rule a model will actually follow.

I know this because I’ve worked for three agencies, and I was the go-to person for this specialty.

Why me?

Twenty years of it. People, ELLE, NBC Bay Area, brand work for Dove, Airbnb, Amazon Fresh, Starbucks Rewards, and many more. Line editing is the job of taking someone else's draft and making it sound right, thousands of times, on deadline. Same skill, pointed at a brand instead of an article.

How it works

  • Ten, twenty, a hundred drafts, plus the versions your ultimate decision maker rewrote. That's where the voice actually lives.

  • Write the guide: voice rules, rewrite examples, glossary, names, tone by audience.

  • To email, website, social, scripts, in-product, packaging, direct mail, OOH, etc.

  • So they draft in your brand voice on the first pass.

  • Voice drifts, AI tools change, brands evolve, and so must your house style.