Resume

Experience

Associate Creative Director, Copy, Razorfish/FKA agency; Remote – June 2021—present 

Lead copy teams and creative strategy for clients: Dove, Nivea, Amazon Fresh, SiriusXM, First Hawaiian Bank, Starbucks Rewards, and U.S. Holocaust Memorial Museum. Write and edit scripts, manifestos, brand tone of voice documents, social media captions, in-store and OOH advertising, and emails. Mentor and train junior writers. 

Associate Creative Director, Copy, Level Studios creative agency; Remote – Aug. 2019—May 2021

Enhance product offerings and write creative copy for customer-facing email marketing campaigns for one of the world’s largest technology companies. Propel client’s and partner’s message forward by consistently producing high-quality, SEO-optimized content for mobile payment service and other programs. Edit RFP materials. Promoted from Senior Copywriter. 

Marketing Communications Specialist, Airbnb; San Francisco, CA – 2018—2019

Strategize, curate, and create compelling copy and video assets, increasing product adoption rates by 2-3% and engaging 2 million+ Airbnb hosts globally. Deepen host loyalty through Host Newsletter and development of educational assets and toolkits.

On-air Reporter & Creative Consultant, Freelance; San Francisco, CA – 2018–Present

Created compelling print and video content to raise brand awareness for clients: Airbnb Press Room, startups and newly-launched brands. Provided field coverage for breaking news events such as Gilroy Garlic Festival Shooting for NBC-owned news stations and digital platforms. Field produced and wrote for production companies with clients: UCSF, UCOP, and UCLA Health. Ghost- and speechwriter represented by Gotham Ghostwriters.

On-air Reporter & Content Producer, NBC News; multiple U.S. cities – 2014–2017

Produced and reported real news to inform communities by conducting in-depth research, filming, writing, editing, and presenting day-of news stories for live television. For KING TV in Seattle: created ‘Timber Town 911' series, covering innovations to revive struggling mill towns. For NBC Bay Area in San Francisco: covered Make-A-Wish ‘Scooter-Gate’ burglary, leading to recovery of high-profile auction items for terminally-ill children. For KSBY TV in San Luis Obispo, CA: investigated and produced series on ‘Homeless College Students,’ resulting in students being housed and the station gaining 500% in online conversations; and covered Refugio Oil Spill and Isla Vista Killings. 

On-air Reporter & Line Producer, ABC News; Madison, WI – 2013–2014

Increased ratings for weekend morning newscast by rebranding franchises and curating show. Scooped other media outlets and shed light on state of national science funding by breaking news of the Synchrotron Radiation Center closure.

Storyteller & Content Producer, Medill News Service; Chicago & Washington D.C. – 2012

Produced, reported, and edited video and print stories for clients: The McClatchy Company, The Daily Caller, UPI.com, Austin Weekly News, and WJLA. Produced iPad videos for National Geographic’s April 2013 ‘De-extinction’ series. Scooped media outlets with Bloomberg investigative feature on Congressional appropriations.

Features Editor, Tatler Magazine; Hong Kong – 2009-2011

Led successful closing of behemoth 808-page September issue, while writing and producing 15 features in one month. Managed editors and writers, curated content, served as front line of editorial quality control, edited stories, and assigned writers.

Communications Consultant, Freelance; Beijing & Hong Kong – 2008-2009

Wrote features for Huffington Post, Time Out, Wall Street Journal Asia, SCMP, and Travel + Leisure SEA. Built brand representation in Asia market for U.S. brand Dooney & Bourke.

Associate Features Editor, ELLE Magazine; New York, NY – 2005-2008

Increased respondents by 400% by spearheading and writing audience-focused content for annual survey with MSNBC.com. Writer, editor, and researcher for political, health, and culture features. Managed stable of writers and columnists.

Editorial Assistant, People Magazine; New York, NY – 2004-2005

Go-to writer for headline and display copy for StyleWatch department. Assisted department director to spin off StyleWatch and launch monthly standalone publication.

Editorial Assistant, Hallmark Magazine/Time Inc.; New York, NY – 2004-2005

Assisted in launching a joint venture between Time Inc. and Hallmark Cards. Thrived in startup environment by inserting myself into all areas of creative production.

Education

Northwestern University, Medill; Evanston, IL – M.S. in Journalism, 2012

Columbia University, Columbia Publishing Course; New York, NY — Certificate, 2003

UCLA; Los Angeles, CA — B.A. in Communications, 2003, cum laude, college honors